McDonald’s and TBWA use iconic McDo products to encourage everyone to love what they love during Belgian Pride.

McDonald’s and TBWA use iconic McDo products to encourage everyone to love what they love during Belgian Pride.

A McFlurry© with French fries? Or Chicken McNuggets© dipped in an ice cream cone? If you love it you should do it! Diversity in all its forms makes the world a more beautiful place. That’s why McDonald’s is spreading posters with all kinds of combinations of their iconic products during the Belgian Pride, accompanied by the powerful slogan ‘Love What You Love’.

 

The Belgian Pride is the ultimate yearly manifestation for the LGBTI+ ​ community and their friends. A fantastic event that calls for more inclusivity, respect and equality. A big party where everyone is open to be who they are and to love who they love. That’s a state of mind that McDonald’s has always supported and that they will keep encouraging in every way they can. With structural initiatives in Belgium and all over the world, but also with a simple poster campaign in the streets.

In those posters we showed that every McDo lover could do whatever they want with our products. Go ahead and eat them the way you love them. Want to dip your Chicken McNuggets in some ice cream? A topping of fries on your McFlurry? No problem! To make those posters, we asked our food photography studio to shoot combinations of iconic McDo products they had never dreamt of shooting. Special combinations that resulted in beautiful images!

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Pride B2B press release UK.docx 14 KB Credit list TBWA vakpers Pride McDo.docx 77 KB
Elien Onclinx Account Director, TBWA

 

About TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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