McDonald’s en TBWA openen eerste Makdo naast de Makro

Ondanks de pandemie blijft McDonald’s groeien in ons land. Na openingen in Ath, Machelen, Eke, Brussel Noord en Lanaken, is er sinds kort ook een nieuw restaurant geopend in Sint-Pieters-Leeuw. En dit op een plek die voor de plaatselijke bevolking geen adres nodig heeft, maar gewoon bekend staat als “de parking van de Makro.”

Of althans, stond. Want there’s a new kid on the block.

Om mee te surfen op de naamsbekendheid van de Makro, verandert McDonald’s tijdelijk de naam van haar nieuwe filiaal.

Dit restaurant is geen McDonald’s.
Het is zelfs geen McDo.
Nee, het is de Makdo.

Zo zorgen TBWA en McDonald’s ervoor dat de parking voortaan bekend zal staan als “de parking van de Makdo”.

Dress Code: Car Chique

Daarnaast organiseren TBWA en McDonald’s op zondag 20 december een Grand Opening voor de McDrive van de Makdo. Alle feestelijk geklede wagens worden getrakteerd op lekkere cadeaus.

Makdo Sint-Pieters-Leeuw. Bergensesteenweg 427D, 1600 St-Pieters-Leeuw.
Nu open voor McDrive, afhalen en McDelivery.

Contacteer ons
Jeremie Goldwasser Creative Director
Tom Eilers Account Director
Jeremie Goldwasser Creative Director
Tom Eilers Account Director
Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.



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1930 Zaventem, Belgium