McDonald’s en TBWA openen eerste Makdo naast de Makro

Ondanks de pandemie blijft McDonald’s groeien in ons land. Na openingen in Ath, Machelen, Eke, Brussel Noord en Lanaken, is er sinds kort ook een nieuw restaurant geopend in Sint-Pieters-Leeuw. En dit op een plek die voor de plaatselijke bevolking geen adres nodig heeft, maar gewoon bekend staat als “de parking van de Makro.”

Of althans, stond. Want there’s a new kid on the block.

Om mee te surfen op de naamsbekendheid van de Makro, verandert McDonald’s tijdelijk de naam van haar nieuwe filiaal.

Dit restaurant is geen McDonald’s.
Het is zelfs geen McDo.
Nee, het is de Makdo.

Zo zorgen TBWA en McDonald’s ervoor dat de parking voortaan bekend zal staan als “de parking van de Makdo”.

Dress Code: Car Chique

Daarnaast organiseren TBWA en McDonald’s op zondag 20 december een Grand Opening voor de McDrive van de Makdo. Alle feestelijk geklede wagens worden getrakteerd op lekkere cadeaus.

Makdo Sint-Pieters-Leeuw. Bergensesteenweg 427D, 1600 St-Pieters-Leeuw.
Nu open voor McDrive, afhalen en McDelivery.

Contacteer ons
Jeremie Goldwasser Creative Director
Tom Eilers Account Director
Jeremie Goldwasser Creative Director
Tom Eilers Account Director

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

Excelsiorlaan 75/77,
1930 Zaventem, Belgium