McDonald’s et TBWA ouvrent le premier Makdo à côté du Makro

17 décembre 2020

En dépit de la pandémie, McDonald's poursuit sa croissance dans notre pays. Après des ouvertures à Ath, Machelen, Eke, Bruxelles Nord et Lanaken, un nouveau restaurant vient d'ouvrir ses portes à Sint-Pieters-Leeuw. Et pas n'importe où ! À un endroit qui, aux yeux de la population locale, n'a pas besoin d'adresse, car tout le monde le désigne comme "le parking du Makro".

Du coup, pour jouer sur la notoriété du Makro, McDonald's a changé temporairement le nom de sa nouvelle filiale.

Ce n'est donc pas un McDonald’s.
Ni même un McDo.
Mais bien… un Makdo.

C'est clair, TBWA et McDonald’s ont changé la donne : dorénavant, le parking sera "le parking du Makdo".

Dress Code : Car Chic

Par ailleurs, TBWA et McDonald’s organiseront, le dimanche 20 décembre, une grande inauguration du McDrive de ce Makdo. Toutes les voitures habillées de manière festive pour l'occasion recevront de savoureux cadeaux.

Makdo Sint-Pieters-Leeuw. Bergensesteenweg 427D, 1600 St-Pieters-Leeuw.
Désormais ouvert pour McDrive, à emporter et McDelivery.

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Jeremie Goldwasser

Creative Director

jeremie.goldwasser@tbwa.be

Tom Eilers

Account Director

tom.eilers@tbwa.be

À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.