McDonald’s et TBWA ouvrent le premier Makdo à côté du Makro

Jeudi 17 décembre 2020 — En dépit de la pandémie, McDonald's poursuit sa croissance dans notre pays. Après des ouvertures à Ath, Machelen, Eke, Bruxelles Nord et Lanaken, un nouveau restaurant vient d'ouvrir ses portes à Sint-Pieters-Leeuw. Et pas n'importe où ! À un endroit qui, aux yeux de la population locale, n'a pas besoin d'adresse, car tout le monde le désigne comme "le parking du Makro". 

Du coup, pour jouer sur la notoriété du Makro, McDonald's a changé temporairement le nom de sa nouvelle filiale. 

Ce n'est donc pas un McDonald’s. 
Ni même un McDo. 
Mais bien… un Makdo. 

C'est clair, TBWA et McDonald’s ont changé la donne : dorénavant, le parking sera "le parking du Makdo". 

Dress Code : Car Chic 

Par ailleurs, TBWA et McDonald’s organiseront, le dimanche 20 décembre, une grande inauguration du McDrive de ce Makdo. Toutes les voitures habillées de manière festive pour l'occasion recevront de savoureux cadeaux. 

Makdo Sint-Pieters-Leeuw. Bergensesteenweg 427D, 1600 St-Pieters-Leeuw.  
Désormais ouvert pour McDrive, à emporter et McDelivery. 

Contactez-nous
Jeremie Goldwasser Creative Director
Tom Eilers Account Director
Jeremie Goldwasser Creative Director
Tom Eilers Account Director
A propos de TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA\Belgium
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1930 Zaventem, Belgium

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