McDonald’s Grand-Bigard et TBWA offrent une surprise de taille aux habitants

Une surprise de près de 2m² jusqu’à même 20m² pour être plus exact. On ne pouvait pas le rater.

Pour l’ouverture de son 70ème restaurant, McDonald’s a offert à la population locale une mise en bouche dans le cadre d’une campagne d’affichage ludique. Ainsi, Murielle Vispoel s’est vu offrir un Royal-O-Fish et N. De Koning un Royal Cheese. Une chouette campagne qui a littéralement plu aux habitants de Grand-Bigard, et qui a bien fonctionné sur les médias sociaux.

A propos de TBWA GROUP

TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year twice in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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