McDonald’s® celebrates togetherness with "The very very very very...very long tray"

McDonald’s® celebrates togetherness with "The very very very very...very long tray"

Wednesday, September 29, 2021 — McDonald's® found a highly original way to celebrate the fact that we can share our table with everybody again, since this summer.

And you can take “everybody” literally, thanks to the “very very very very...very long tray”. To be precise, it’s a wooden tray of no less than 3 meters long. You can eat at it with a lot of people at the same time. With friends, even more friends, or even with a bunch of perfect strangers, when laid astride 4 tables.

The tray has always been an object meant to be used individually. The summer of 2021 was the ideal opportunity to give this iconic object a new, more social twist. With less “me” and a whole lot more “we”.

The activation took place in August at the McDonald's® in Docks Brussels.

Contact us
Jeremie Goldwasser Creative Director
Elien Onclinx Group Account Manager, TBWA
Marie Buyens Account Manager, TBWA
Jeremie Goldwasser Creative Director
Elien Onclinx Group Account Manager, TBWA
Marie Buyens Account Manager, TBWA
About TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium