McDonald’s® celebrates togetherness with "The very very very very...very long tray"

McDonald’s® celebrates togetherness with "The very very very very...very long tray"

Wednesday, September 29, 2021 — McDonald's® found a highly original way to celebrate the fact that we can share our table with everybody again, since this summer.

And you can take “everybody” literally, thanks to the “very very very very...very long tray”. To be precise, it’s a wooden tray of no less than 3 meters long. You can eat at it with a lot of people at the same time. With friends, even more friends, or even with a bunch of perfect strangers, when laid astride 4 tables.

The tray has always been an object meant to be used individually. The summer of 2021 was the ideal opportunity to give this iconic object a new, more social twist. With less “me” and a whole lot more “we”.

The activation took place in August at the McDonald's® in Docks Brussels.

Contact us
Jeremie Goldwasser Creative Director
Elien Onclinx Group Account Manager, TBWA
Marie Buyens Account Manager, TBWA
Jeremie Goldwasser Creative Director
Elien Onclinx Group Account Manager, TBWA
Marie Buyens Account Manager, TBWA
About TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

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TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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