McDonald’s® en TBWA laten het er stomend heet aan toe gaan.

Heet nieuws van de pers. En dat mogen we in dit geval zelfs letterlijk nemen. McDonald’s® heeft haar menu namelijk pittig bijgekruid en serveert met de kraakverse Spicy Chicken McNuggets©, Spicy McChicken® én Spicy McVeggie een heerlijk pikante range.
 

De stomend hete commercial liegt er niet om. Een hap uit deze spicy nieuwkomers verloopt niet zonder slag of stoot. Liefhebbers van scherpe smaken zijn bij deze dus gewaarschuwd. Voor de flinke portie absurde humor klopte TBWA aan bij regisseur Wim Geudens die nooit verlegen zit om een vette knipoog.

De campagne loopt van 11 oktober tot 31 oktober op tv.
Ook op social zal het er stomend heet aan toe gaan.

Credits

DOCX - 17 Kb

Jeremie Goldwasser

Creative Director, TBWA

Elien Onclinx

Group Account Manager, TBWA

Marie Buyens

Account Manager, TBWA

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Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

 

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