McDonald's® en TBWA verleiden met de Fabulous Fabio.

Ti aaa-mo… Ben je ’t al aan het meezingen? Ti amo ti aa-mo.Tja, deze oorworm van de Italiaanse maestro Umberto Tozzi laat niemand onberoerd. De perfecte campagnesaus voor de nieuwe Italiaanse Maestro-burger bij McDonald's® dacht TBWA. En terecht, want zo maken ze het ons nóg moeilijker om te weerstaan aan de Fabulous Fabio.

De Fabulous Fabio zei u? Inderdaad, dat is de naam van de nieuwe Maestro-burger die deze lente op het menu bij McDonald’s® prijkt. Een unieke hamburger met twee sneetjes sappig rundsvlees, een heerlijk zachte Italiaanse provolone kaas en een smeuïge rode pestosaus. La Dolce Vita in je mond!

Italiaanse foodlovers kunnen er van 13 april tot 30 mei bij McDonald’s® van genieten. En in diezelfde periode kunnen ze ook proeven van de campagne die loopt op tv en social, via digitale kanalen en in alle McDonald’s® restaurants.

 

 

Persbericht PR_Fabulous Fabio NL.docx - 14 KB Credits Credit list TBWA vakpers - Maestro Fabulous Fabio.docx - 79 KB

 

Quentin Glodé

 

Over TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA GROUP
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