McDonald's® en TBWA verleiden met de Fabulous Fabio.

Ti aaa-mo… Ben je ’t al aan het meezingen? Ti amo ti aa-mo.Tja, deze oorworm van de Italiaanse maestro Umberto Tozzi laat niemand onberoerd. De perfecte campagnesaus voor de nieuwe Italiaanse Maestro-burger bij McDonald's® dacht TBWA. En terecht, want zo maken ze het ons nóg moeilijker om te weerstaan aan de Fabulous Fabio.

De Fabulous Fabio zei u? Inderdaad, dat is de naam van de nieuwe Maestro-burger die deze lente op het menu bij McDonald’s® prijkt. Een unieke hamburger met twee sneetjes sappig rundsvlees, een heerlijk zachte Italiaanse provolone kaas en een smeuïge rode pestosaus. La Dolce Vita in je mond!

Italiaanse foodlovers kunnen er van 13 april tot 30 mei bij McDonald’s® van genieten. En in diezelfde periode kunnen ze ook proeven van de campagne die loopt op tv en social, via digitale kanalen en in alle McDonald’s® restaurants.



Persbericht PR_Fabulous Fabio NL.docx - 14 KB Credits Credit list TBWA vakpers - Maestro Fabulous Fabio.docx - 79 KB



Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.



Excelsiorlaan 75/77,
1930 Zaventem, Belgium