McDonald's® et TBWA séduisent avec le Fabulous Fabio.

13 avril 2022

Ti aaa-mo… Vous êtes déjà en train de chanter avec nous ? Ti amo ti aa-mo.Eh oui… Cette célèbre chanson du maestro italien Umberto Tozzi ne laisse personne indifférent. TBWA a pensé qu'elle serait parfaite pour accompagner la campagne de lancement du nouveau burger Maestro italien de McDonald's®. Et à juste titre car, avec cette mélodie en tête, il est encore plus difficile pour nous de résister au Fabulous Fabio.

Le Fabulous Fabio ? C'est en effet le nom du nouveau burger Maestro printanier de McDo. Un hamburger unique avec deux tranches de bœuf irrésistiblement juteuses, du provolone italien délicieusement doux et une sauce au pesto rouge crémeuse. En bref, la Dolce Vita dans votre bouche !

Les food lovers italiens pourront en profiter du 13 avril au 30 mai chez McDo. Et durant la même période, ils pourront également savourer la campagne, diffusée à la télé et sur les réseaux sociaux, via les canaux digitaux, ainsi que dans tous les restaurants McDo.

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À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.