McDonald’s® geeft zijn dienblad een sociale twist met "The very very very very...very long tray"

McDonald’s® vond een hoogst originele manier om te vieren dat we weer samen aan tafel mogen schuiven, sinds deze zomer.

En dat “samen” mag je letterlijk nemen, dankzij de “very very very very...very long tray”. Concreet gaat het om een houten dienblad van zomaar even 3 meter lang. Je kan er met velen tegelijk van eten. Met vrienden, nog meer vrienden, of zelfs schrijlings over 4 tafels, met een stel nobele onbekenden.

Het dienblad was altijd al een object bedoeld om individueel te gebruiken. De zomer van 2021 was de ideale gelegenheid om dit iconisch object een nieuwe, supersociale twist te geven: minder “voor mij” en een heel stuk meer “wij”.

De activatie vond plaats in augustus in de McDonald's® in Docks Brussel.


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Jeremie Goldwasser

Creative Director

Elien Onclinx

Group Account Manager, TBWA

Marie Buyens

Account Manager, TBWA

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