McDonald’s® geeft zijn dienblad een sociale twist met "The very very very very...very long tray"

McDonald’s® geeft zijn dienblad een sociale twist met "The very very very very...very long tray"

McDonald’s® vond een hoogst originele manier om te vieren dat we weer samen aan tafel mogen schuiven, sinds deze zomer.

En dat “samen” mag je letterlijk nemen, dankzij de “very very very very...very long tray”. Concreet gaat het om een houten dienblad van zomaar even 3 meter lang. Je kan er met velen tegelijk van eten. Met vrienden, nog meer vrienden, of zelfs schrijlings over 4 tafels, met een stel nobele onbekenden.

Het dienblad was altijd al een object bedoeld om individueel te gebruiken. De zomer van 2021 was de ideale gelegenheid om dit iconisch object een nieuwe, supersociale twist te geven: minder “voor mij” en een heel stuk meer “wij”.

De activatie vond plaats in augustus in de McDonald's® in Docks Brussel.

Contacteer ons
Jeremie Goldwasser Creative Director
Elien Onclinx Group Account Manager, TBWA
Marie Buyens Account Manager, TBWA
Jeremie Goldwasser Creative Director
Elien Onclinx Group Account Manager, TBWA
Marie Buyens Account Manager, TBWA
Over TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

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TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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