That’s why TBWA and McDonald’s® Belgium came up with Happy Fix. A new function in the McDonald’s app that allows you to invite somebody to fix a little job in return for a treat at McDonald’s.
Example: as a parent you can send your teenage kids a task like ‘mow the lawn’ or ‘babysit on a younger brother or sister’, and in return he or she receives a voucher for something delicious at McDonald’s®. Other example: ask a friend to help you moving a Big Sofa in return for a Big Mac®. Happy Fix will provide you with a helping hand.
Is it a way of bribing someone? Yes, but in a fun and lighthearted way. Helping one another is always great. All the more in times like these, where we all depend on each other.
To announce Happy Fix, we created a 30-seconds film that shows a funny example of how Happy Fix could be used. POP-posters, leaflets and social media messages were added in the media-mix.