McDonald’s® launches Happy Fix with a little help from TBWA

April 8, 2021

Everybody knows the song ‘With a little help from my friends’. It’s great to achieve things with the help of friends and family. But sometimes those friends need a little extra incentive to help you out. Like a treat at their local McDonald’s®!

That’s why TBWA and McDonald’s® Belgium came up with Happy Fix. A new function in the McDonald’s app that allows you to invite somebody to fix a little job in return for a treat at McDonald’s.

Example: as a parent you can send your teenage kids a task like ‘mow the lawn’ or ‘babysit on a younger brother or sister’, and in return he or she receives a voucher for something delicious at McDonald’s®. Other example: ask a friend to help you moving a Big Sofa in return for a Big Mac®. Happy Fix will provide you with a helping hand.

Is it a way of bribing someone? Yes, but in a fun and lighthearted way. Helping one another is always great. All the more in times like these, where we all depend on each other.

To announce Happy Fix, we created a 30-seconds film that shows a funny example of how Happy Fix could be used. POP-posters, leaflets and social media messages were added in the media-mix.

Press release

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Credits

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Jeremie Goldwasser

Creative Director

jeremie.goldwasser@tbwa.be +32475359116

About TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.