McDonald’s® launches Happy Fix with a little help from TBWA

Thursday, April 8, 2021 — Everybody knows the song ‘With a little help from my friends’. It’s great to achieve things with the help of friends and family. But sometimes those friends need a little extra incentive to help you out. Like a treat at their local McDonald’s®!

That’s why TBWA and McDonald’s® Belgium came up with Happy Fix. A new function in the McDonald’s app that allows you to invite somebody to fix a little job in return for a treat at McDonald’s. 

Example: as a parent you can send your teenage kids a task like ‘mow the lawn’ or ‘babysit on a younger brother or sister’, and in return he or she receives a voucher for something delicious at McDonald’s®. Other example: ask a friend to help you moving a Big Sofa in return for a Big Mac®. Happy Fix will provide you with a helping hand.

Is it a way of bribing someone? Yes, but in a fun and lighthearted way. Helping one another is always great. All the more in times like these, where we all depend on each other.

To announce Happy Fix, we created a 30-seconds film that shows a funny example of how Happy Fix could be used. POP-posters, leaflets and social media messages were added in the media-mix.

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Jeremie Goldwasser Creative Director
Jeremie Goldwasser Creative Director
About TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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