Met Delhaize en TBWA wordt beter eten écht kinderspel

Delhaize en TBWA zetten hun missie met de rode tafel verder, om de Belgen te helpen beter te eten. Daarom lanceren ze, als eerste in België, Nutri-Score. Een logo van 5 letters en 5 kleuren waarmee je makkelijk ziet welke producten je beter meer of minder op het menu zet.

Beetje bij beetje zal dit logo verschijnen op alle producten van het Delhaizemerk. Zo wordt het kinderspel om de nutritionele waarde van voedingsmiddelen te begrijpen. Vanuit die insteek start ook de nieuwe campagne. In de tv-spot zie je twee kinderen de intercom van de supermarkt kapen. Ze verrassen de klanten – die we filmen via candid camera – door hen aan te spreken en attent te maken op het nieuwe logo.

Zo bewijst ook deze campagne dat Delhaize beter eten makkelijker kan maken. Nutri-Score werd aangekondigd via tv, sociale media, kranten, magazines en natuurlijk POS.

Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

 

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium