Met Delhaize en TBWA wordt beter eten écht kinderspel

Delhaize en TBWA zetten hun missie met de rode tafel verder, om de Belgen te helpen beter te eten. Daarom lanceren ze, als eerste in België, Nutri-Score. Een logo van 5 letters en 5 kleuren waarmee je makkelijk ziet welke producten je beter meer of minder op het menu zet.

Beetje bij beetje zal dit logo verschijnen op alle producten van het Delhaizemerk. Zo wordt het kinderspel om de nutritionele waarde van voedingsmiddelen te begrijpen. Vanuit die insteek start ook de nieuwe campagne. In de tv-spot zie je twee kinderen de intercom van de supermarkt kapen. Ze verrassen de klanten – die we filmen via candid camera – door hen aan te spreken en attent te maken op het nieuwe logo.

Zo bewijst ook deze campagne dat Delhaize beter eten makkelijker kan maken. Nutri-Score werd aangekondigd via tv, sociale media, kranten, magazines en natuurlijk POS.

Over TBWA GROUP

TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CRM, media, digital, design, PR, social, event, content & complemented with all related production capabilities. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwagroup.be


TBWA GROUP
165 Avenue de la Couronne/Kroonlaan - 1050 Brussels