MINI en TBWA bedanken voor regeltjes.

In de nieuwe campagne van TBWA bevestigt MINI dat het meer nog dan de leukste auto ter wereld een fun way of life is. En het merk met de rebelse spirit in de genen vertaalt dat in origineel gebruik van media. “Rules? No thanks.”

De campagne speelt telkens met de conventies van het medium. In het outdoorluik worden de 36men 16m2-affiches rechtop geplaatst, of ondersteboven, of worden de verschillende vellen verkeerd gekleefd. Ook in de magazines doorbreken de advertenties op een frisse manier het verwachtingspatroon van de lezer.

Wim Verbeurgt, marketing manager MINI Belux: “Dit is een originele campagne die perfect illustreert hoe de MINI-driver tegen de wereld aankijkt, en die de speels-rebelse spirit van MINI eens te meer bewijst.”

Neem voor meer info contact op met Wim Verbeurgt bij MINI (03/890.97.82) of met Bénédicte Ernst bij TBWA (0475/76.09.32).

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TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\ was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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