MINI et TBWA se moquent bien des règles.

22 mai 2013

Dans la nouvelle campagne de TBWA, MINI confirme une fois encore qu’elle est la marque auto la plus fun au monde. Et l’esprit rebelle qui la caractérise se traduit ici par une utilisation originale des médias. “Rules? No thanks.”

La campagne joue à chaque fois avec les conventions du média. En outdoor par exemple, les affiches 16 et 36m²sont placées verticalement, à l'envers, ou ont leurs différentes feuilles collées dans le mauvais ordre. Dans les magazines, les annonces bousculent également les attentes du lecteur d’une chouette façon.

Wim Verbeurgt, marketing manager MINI Belux: “C’est une campagne originale qui illustre parfaitement comment le conducteur d’une MINI voit le monde qui l’entoure, et l'esprit espiègle et rebelle de la MINI en est une fois de plus la preuve".

Pour plus d’infos, veuillez contacter Wim Verbeurgt chez MINI (03/890.97.82) ou Bénédicte Ernst chez TBWA (0475/76.09.32).

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Bénédicte Ernst

TBWA

benedicte.ernst@tbwa.be 0475/76.09.32

Wim Verbeurgt

MINI

Wim.Verbeurgt@mini.be 03/890.97.82

À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.