Nationale Loterij en TBWA lanceren nieuw kraslot X The Money

29 september 2020

Maak kennis met X The Money, het kraslot waar je van veel winnen naar heel veel winnen kan gaan. Want met X The Money heb je de kans om je winst te vermenigvuldigen tot maar liefst 100 keer.

De Nationale Loterij pakt uit met een nieuw kraslot en dat mag gezien worden. Als je hun abribussen tegenkomt op straat kan je er haast niet naast kijken. De felle kleuren springen meteen in het oog en de door popart beïnvloedde comic wereld waarin de krasloten worden neergezet brengt leven in het straatbeeld.

Naast een frisse look is X The Money ook eenvoudig mee te spelen. Je krast je nummers en vergelijkt ze met de winnende nummers. Komen ze overeen? Dan win je dat bedrag! Maar dat is nog niet alles, want dat bedrag kan je met één simpele kras nog eens vermenigvuldigen. Tot wel 100 keer! Kies 1 van de 3 krasspelen 20x, 50x of 100x en win tot maar liefst €500.000!

Waar wacht je nog op? Speel nu snel mee!

Persbericht

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Credits

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Carlota Schuermans

TBWA\

carlota.schuermans@tbwa.be +32 472 882 320

Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.