Nissan en TBWA sturen foutparkeerders de juiste boodschap

Donderdag 27 september 2018 — Auto’s die zonder gêne twee parkeerplaatsen innemen, wagens die vlotjes geparkeerd staan op de stoep of er net veel te ver vandaan … Sommige chauffeurs lijken het parkeren gewoon niet te willen leren. Nissan en TBWA vonden dat het tijd was om deze foutparkeerders een juist signaal te sturen.

In verschillende steden in België en Nederland gaan promoteams van Nissan op zoek naar wel heel verkeerd geparkeerde wagens en zetten ze in de verf. Letterlijk, want op de grond rond de wagens brengen ze nieuwe parkeerlijnen aan met de niet mis te verstane boodschap: “Let your car do the parking. With Nissan ProPILOT Park”.

Deze innovatieve technologie kan je ontdekken enerzijds in de nieuwe Nissan LEAF uitgerust met de revolutionaire ProPILOT Park technologie en anderzijds de ondersteunende Intelligent Park Assist op de QASHQAI. Deze technologiën maken parkeren ongezien gemakkelijk. Druk bijvoorbeeld op de ProPILOT Parkknop van de Nissan LEAF en laat je auto het werk doen: de auto stuurt, accelereert, remt en parkeert zich zo automatisch en perfect tussen de lijnen.

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Raisa Vanvoorden TBWA
Raisa Vanvoorden TBWA
Over TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium

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