Nissan en TBWA sturen foutparkeerders de juiste boodschap

27 september 2018

Auto’s die zonder gêne twee parkeerplaatsen innemen, wagens die vlotjes geparkeerd staan op de stoep of er net veel te ver vandaan … Sommige chauffeurs lijken het parkeren gewoon niet te willen leren. Nissan en TBWA vonden dat het tijd was om deze foutparkeerders een juist signaal te sturen.

In verschillende steden in België en Nederland gaan promoteams van Nissan op zoek naar wel heel verkeerd geparkeerde wagens en zetten ze in de verf. Letterlijk, want op de grond rond de wagens brengen ze nieuwe parkeerlijnen aan met de niet mis te verstane boodschap: “Let your car do the parking. With Nissan ProPILOT Park”.

Deze innovatieve technologie kan je ontdekken enerzijds in de nieuwe Nissan LEAF uitgerust met de revolutionaire ProPILOT Park technologie en anderzijds de ondersteunende Intelligent Park Assist op de QASHQAI. Deze technologiën maken parkeren ongezien gemakkelijk. Druk bijvoorbeeld op de ProPILOT Parkknop van de Nissan LEAF en laat je auto het werk doen: de auto stuurt, accelereert, remt en parkeert zich zo automatisch en perfect tussen de lijnen.

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Raisa Vanvoorden

TBWA

raisa.vanvoorden@tbwa.be +32 474 734 300

Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.