Nissan et TBWA donnent une leçon aux conducteurs mal garés

Jeudi 27 septembre 2018 — On ne compte plus les voitures mal garées, celles en double file, sur les trottoirs ou simplement de travers... Et visiblement, certains conducteurs n’y voient aucun inconvénient. Nissan et TBWA trouvent qu’il est temps d’envoyer un message clair à ces conducteurs distraits… ou carrément désinvoltes.

Dans plusieurs villes de Belgique et des Pays-Bas, les équipes de Nissan sont parties à la recherche des voitures mal stationnées pour les recadrer, littéralement. Une place de parking provisoire a été posée tout autour de la voiture, accompagnée du message suivant :  “Let your car do the parking. With Nissan ProPILOT Park”.

Cette innovation est à découvrir sur la Nissan LEAF équipée de la technologie ProPILOT Park ou la Nissan QASHQAI équipée de la technologie Intelligent Park Assist pour se garer incroyablement facilement. Poussez (par exemple) le bouton ProPILOT Park dans la Nissan LEAF et laissez votre voiture faire le reste : la voiture tourne, accélère et freine pour se garer seule, parfaitement à sa place entre les lignes.

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Raisa Vanvoorden TBWA
Raisa Vanvoorden TBWA
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. If offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, BMW, KBC, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWA\Group, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium

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