Nissan et TBWA donnent une leçon aux conducteurs mal garés

Jeudi 27 septembre 2018 — On ne compte plus les voitures mal garées, celles en double file, sur les trottoirs ou simplement de travers... Et visiblement, certains conducteurs n’y voient aucun inconvénient. Nissan et TBWA trouvent qu’il est temps d’envoyer un message clair à ces conducteurs distraits… ou carrément désinvoltes.

Dans plusieurs villes de Belgique et des Pays-Bas, les équipes de Nissan sont parties à la recherche des voitures mal stationnées pour les recadrer, littéralement. Une place de parking provisoire a été posée tout autour de la voiture, accompagnée du message suivant :  “Let your car do the parking. With Nissan ProPILOT Park”.

Cette innovation est à découvrir sur la Nissan LEAF équipée de la technologie ProPILOT Park ou la Nissan QASHQAI équipée de la technologie Intelligent Park Assist pour se garer incroyablement facilement. Poussez (par exemple) le bouton ProPILOT Park dans la Nissan LEAF et laissez votre voiture faire le reste : la voiture tourne, accélère et freine pour se garer seule, parfaitement à sa place entre les lignes.

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Raisa Vanvoorden TBWA
Raisa Vanvoorden TBWA
A propos de TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwa.be


TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium

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