Nouveauté à bord: le film de sécurité de TBWA et Brussels Airlines

19 septembre 2016

Il n’y a pas que les oiseaux qui volent libres et heureux. Les passagers de Brussels Airlines aussi ! Car en tant que compagnie aérienne ‘humaine’ offrant de nombreux services personnalisés, tout le monde se sent bien accueilli en montant à bord d’un vol Brussels Airlines.

Et une fois sur votre petit nuage dans votre siège vient le moment de découvrir la toute nouvelle vidéo sécurité.

TBWA a créé, dans le style de la campagne d’affichage et du spot TV, un film d’instructions que vous ne pourrez absolument pas vous empêcher de regarder. Une bande de sympathiques petits oiseaux vous expliqueront les consignes de sécurité et vous montreront ce que vous devez faire en cas de souci.

Le texte est lu par Ray Cokes, le trublion anglais qui a depuis bien longtemps des affinités avec la Belgique.

Curieux de découvrir cette vidéo ? Rendez-vous sur internet ou, encore mieux, sur un vol Brussels Airlines !

Communiqué de presse

DOCX - 124 Kb

Télécharger

Pauline Kinet

TBWA

pauline.kinet@tbwa.be

À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.