Partena Professional et TBWA font prendre un tournant positif à l’entrepreneuriat avec “Prenez le virage à 180°”

Lancement de votre activité, gestion des salaires et de votre pension,… Entreprendre aujourd’hui est loin d’être chose aisée. Du moins, c’était le cas jusqu’à présent car Partena Professional et TBWA lancent désormais « Prenez le virage à 180° ». Une campagne qui prouve que nous pouvons une fois pour toute mettre fin à nos doutes concernant l’entrepreneuriat.

Partena Professional aborde trois thèmes avec cette campagne : lancer une activité, gestion des salaires et pensions. Et prend le virage à 180° via radio et bannering : de complexe à simple, de difficile à facile et transforme les incertitudes en opportunités.

La campagne du secrétariat social a également reçu un coup de boost supplémentaire. Two Men and a Horsehead, la cellule design de TBWA, a entièrement retravaillé l’identité visuelle de la marque. Le résultat ? Un relooking sur mesure du logo et de l’identité pour une marque fraîche et contemporaine.

A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium