Payez en chanson avec PlayStation et TBWA Group

Ca vous dirait de chanter contre une course gratuite en taxi et que tout le monde puisse vous entendre ? Pour lancer SingStar Ultimate Party, PlayStation lance le taxi Ultimate Party. Le principe est simple : tant que vous chantez, la course reste gratuite!

Pour la plupart d'entre nous, chanter sous la douche, c’est déjà tout un défi. Alors que dire de chanter dans un taxi avec des haut-parleurs sur le toit et des caméras qui captent tous vos mouvements de danse?

Le temps d’un week-end, PlayStation a surpris tout les personnes qui attendaient le taxi en leur proposant un tour gratuit dans le taxi SingStar. Et comme les vraies stars ne se déplacent pas sans style, le taxi SingStar était une limousine de 10 mètres de long plein de strass et paillette. Nos stars ont du donc chanter non stop, sinon le taxi s’arrêtait.

Et pour ceux qui se demandent encore si SingStar est pour tous les âges, il leur suffit de regarder la petite vidéo en cliquant ici : http://youtu.be/QdfBc0-e69A

A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium