PB: Lotus geeft 100.000 mini-Frangipanes weg via opmerkelijke actie

7 februari 2012

Een grappig filmpje van een rappende koffiemadam circuleert al enkele dagen op het internet. Opvallend vooral omdat je collega's erin meedoen. Dankzij die vlotte koffiemadam kan jij je collega's trakteren op meer dan 100.000 mini-Frangipanes. Lotus Bakeries deelt namelijk 3.000 dozen met telkens 36 mini-Frangipanes uit.

Wil jij je kans wagen? Ga naar www.lotusvrienden.be

Eenmaal geregistreerd op de website kan je eenvoudigweg je eigen filmpje maken, waarin jouw hoofd geplakt wordt op dat van de koffiemadam.Dan kan je in ware "Madame Arabelle"-stijl je eigen collega's bedienen. De campagne loopt nog een maand, want Lotus wil zoveel mogelijk bedrijven met mini-Frangipane verwennen.

De actie werd volledig bedacht en uitgewerkt door TEQUILA\ & Agency.com

  • Copy: Philip De Cock
  • Art Director: Tom De Vliegher
  • Creative Direction: Peter Loiseaux
  • Strategy: Christoph Vandewiele
http://www.lotusvrienden.be

Poster-Lotus-nl.pdf

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Christoph Vandewiele

TBWA
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