PLAY & TBWA brengen het beste van twee werelden samen in nieuwe campagne

In tegenstelling tot buitenlandse streamingdiensten, maakt PLAY van Telenet het verschil met de beste Vlaamse content aangevuld met internationale topseries. En om de mensen thuis wat wegwijs te maken in dit aanbod, bedacht TBWA een campagne gebaseerd op de meest iconische momenten uit zowel Vlaamse als Amerikaanse series.

Voor deze campange besloot TBWA om in het PLAY aanbod te duiken. En maakte op basis van straffe quotes uit bekende scénes een hele reeks nieuwe radiospots en social films. Het resultaat zijn montages van de meest iconische Vlaamse en Amerikaanse TV-momenten.

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Over TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

Excelsiorlaan 75/77,
1930 Zaventem, Belgium