PLAY & TBWA réunissent le meilleur des deux mondes dans une nouvelle campagne

Contrairement aux services de streaming internationaux, PLAY de Telenet sait mélanger le meilleur contenu de la culture flamande avec les séries internationales les plus renommées. Pour faire prendre conscience de cette nouvelle offre au plus grand nombre, TBWA a imaginé une campagne basée sur les moments les plus iconiques des séries flamandes et américaines.

Pour cette campagne, TBWA a décidé de puiser dans l'offre de PLAY. Et l'a adaptée de manière totalement inédite dans des spots radio et des films diffusés sur les réseaux sociaux. Le résultat consiste en des montages d'images mêlant les images les plus mémorables de la télévison flamande et américaine.

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A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA GROUP
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