Play Sports en TBWA supporteren ook straffer voor hockey.

Bij Play Sports zijn we er van overtuigd dat de liefde van alle supporters, hun samenhorigheid en hun energie essentieel zijn voor de topprestaties van onze sporters. Samen straffer dus.

Dat was de gedachte achter het eerste luik van de lanceringscampagne met Vincent Kompany en zijn fans, en daarmee gaan we verder in het tweede luik over het nationale hockeyteam: de Red Lions.

In deze spot vertellen we hun succesverhaal: van complete onbekende atleten met enkel wat vrienden en familie als supporters, tot onze nationale hockey-trots met duizenden straffe supporters bij elke match, en de bijhorende straffe prestaties.

En behalve hun succesverhaal vertellen, helpen onze hockeyhelden ook om het verder te schrijven op het EK in Londen. Samen met de fans maakten we unieke handdoeken vol supportersquotes die klaarlagen in de kleedkamers van de Red Lions en de Red Panthers.

En zelf meesupporteren kan ook, op Play Sports en via


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Play Sports - Hockey

MP4 - 26 Mb

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Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.