Play Sports en TBWA supporteren ook straffer voor hockey.

Bij Play Sports zijn we er van overtuigd dat de liefde van alle supporters, hun samenhorigheid en hun energie essentieel zijn voor de topprestaties van onze sporters. Samen straffer dus.

Dat was de gedachte achter het eerste luik van de lanceringscampagne met Vincent Kompany en zijn fans, en daarmee gaan we verder in het tweede luik over het nationale hockeyteam: de Red Lions.

In deze spot vertellen we hun succesverhaal: van complete onbekende atleten met enkel wat vrienden en familie als supporters, tot onze nationale hockey-trots met duizenden straffe supporters bij elke match, en de bijhorende straffe prestaties.

En behalve hun succesverhaal vertellen, helpen onze hockeyhelden ook om het verder te schrijven op het EK in Londen. Samen met de fans maakten we unieke handdoeken vol supportersquotes die klaarlagen in de kleedkamers van de Red Lions en de Red Panthers.

En zelf meesupporteren kan ook, op Play Sports en via playsports.be/samenstraffer

Contacteer ons
Over TBWA GROUP

TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CRM, media, digital, design, PR, social, event, content & complemented with all related production capabilities. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwagroup.be

TBWA GROUP
165 Avenue de la Couronne/Kroonlaan - 1050 Brussels