Play Sports en TBWA vertellen het emotionele verhaal achter de ‘Tom Meeusen bocht’

Fans kunnen sporters niet alleen straffer maken, ze kunnen hen ook door de moeilijkste momenten in hun carrière helpen. Dat bewijst de 3de spot in het #samenstraffer verhaal van Play Sports: de ‘Tom Meeusen bocht’.

Iedereen weet dat topsporters op hun tanden moeten kunnen bijten. Dat is ook zo voor veldrijder Tom Meeusen, zowel op fysiek vlak als op emotioneel vlak. Toen hij onterecht in een dopingschandaal terecht kwam waren er maar 2 dingen die hem overeind hielden: zijn wilskracht … en zijn fans.

Hoe zijn fans hem door die periode hielpen en wat ze voor Tom betekenen, wordt op een pakkende manier verteld in de laatste spot van de lanceringscampagne voor Play Sports. 

 Ontdek het verhaal op playsports.be/samenstraffer

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