Play Sports en TBWA vertellen het emotionele verhaal achter de ‘Tom Meeusen bocht’

Fans kunnen sporters niet alleen straffer maken, ze kunnen hen ook door de moeilijkste momenten in hun carrière helpen. Dat bewijst de 3de spot in het #samenstraffer verhaal van Play Sports: de ‘Tom Meeusen bocht’.

Iedereen weet dat topsporters op hun tanden moeten kunnen bijten. Dat is ook zo voor veldrijder Tom Meeusen, zowel op fysiek vlak als op emotioneel vlak. Toen hij onterecht in een dopingschandaal terecht kwam waren er maar 2 dingen die hem overeind hielden: zijn wilskracht … en zijn fans.

Hoe zijn fans hem door die periode hielpen en wat ze voor Tom betekenen, wordt op een pakkende manier verteld in de laatste spot van de lanceringscampagne voor Play Sports. 

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TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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