Play Sports et TBWA racontent l’histoire émotionnelle derrière la ‘courbe de Tom Meeusen’

Mardi 15 septembre 2015 — Non seulement les fans peuvent rendre les athlètes plus performants, mais aussi les aider à passer les moments plus difficiles de leur carrière. C’est ce que raconte le 3e spot de la série #samenstraffer de Play Sports: la “courbe de Tom Meeusen”.

Tout le monde sait que les athlètes de haut niveau ont besoin de toutes leurs capacités pour être performants. C’est également vrai pour le coureur de cyclo-cross Tom Meeusen, tant sur le plan physique qu’émotionnel. Et quand il a été injustement éclaboussé par une affaire de dopage, deux choses l’ont maintenu sur pieds: sa volonté… et ses fans.

Ce qu’ont fait ces fans pendant cette période et ce que cela a représenté pour Tom, vous le découvrirez – raconté de manière passionnante – dans le dernier spot de la campagne de lancement créée pour Play Sports.

Découvrez cette histoire sur playsports.be/samenstraffer

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Isabel Broes
Isabel Broes
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

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