Play Sports et TBWA racontent l’histoire émotionnelle derrière la ‘courbe de Tom Meeusen’

Non seulement les fans peuvent rendre les athlètes plus performants, mais aussi les aider à passer les moments plus difficiles de leur carrière. C’est ce que raconte le 3e spot de la série #samenstraffer de Play Sports: la “courbe de Tom Meeusen”.

Tout le monde sait que les athlètes de haut niveau ont besoin de toutes leurs capacités pour être performants. C’est également vrai pour le coureur de cyclo-cross Tom Meeusen, tant sur le plan physique qu’émotionnel. Et quand il a été injustement éclaboussé par une affaire de dopage, deux choses l’ont maintenu sur pieds: sa volonté… et ses fans.

Ce qu’ont fait ces fans pendant cette période et ce que cela a représenté pour Tom, vous le découvrirez – raconté de manière passionnante – dans le dernier spot de la campagne de lancement créée pour Play Sports.

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TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

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TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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