Play Sports et TBWA supportent aussi le hockey.

27 août 2015

Chez Play Sports, nous sommes convaincus que l’amour des supporters, leur solidarité et leur énergie sont essentiels pour que nos sportifs puissent réaliser des prestations exceptionnelles. Parce qu’ensemble, nous sommes plus forts : #samenstraffer

Telle était l'idée derrière le premier volet de la campagne de lancement avec Vincent Kompany et ses fans. Nous continuerons donc sur notre lancée avec le second volet, dédié à l'équipe nationale de hockey : les Red Lions.

Ce spot raconte leur success-story : d’athlètes totalement inconnus – avec seulement quelques proches pour supporters – à l’équipe nationale de hockey qui fait notre fierté – avec des milliers de fervents supporters à chaque match et des performances inouïes.

Et cette success-story, nos héros du hockey vont continuer à l’écrire lors du championnat d’Europe, à Londres. Avec les fans, nous avons créé des serviettes uniques – couvertes de témoignages de supporters – qui attendent les Red Lions et les Red Panthers dans le vestiaire.

Pour soutenir nos sportifs ensemble, rendez-vous sur Play Sports ou sur playsports.be/samenstraffer.

Site web Play Sports - Samen Straffer playsports.be

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Isabel Broes

TBWA\

isabel.broes@tbwa.be 02 679 75 60

À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.