PlayStation and TBWA behind increased activity on PS5.

February 9, 2023

Following an international restocking of the PlayStation 5, the most bizarre events are suddenly occurring in Belgium and the Netherlands. For example, a mysterious glowing hammer was seen crashing on the Grote Markt in Mechelen. And our northern neighbours discovered strange footprints on the beach of Scheveningen.

Experts suspect this has to do with increased activity on the PlayStation 5. The events were captured by the LIVE FROM PS5 team and found their way to the public via social media and online video.

NEWS UPDATE: After the sudden disappearance of the hammer in Mechelen, it appeared again on the Meir in Antwerp.

Besides the sightings in Belgium and the Netherlands, some bizarre events have also been reported elsewhere in the world.

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About TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.