PlayStation and TBWA behind increased activity on PS5.

Following an international restocking of the PlayStation 5, the most bizarre events are suddenly occurring in Belgium and the Netherlands. For example, a mysterious glowing hammer was seen crashing on the Grote Markt in Mechelen. And our northern neighbours discovered strange footprints on the beach of Scheveningen.

Experts suspect this has to do with increased activity on the PlayStation 5. The events were captured by the LIVE FROM PS5 team and found their way to the public via social media and online video.

NEWS UPDATE: After the sudden disappearance of the hammer in Mechelen, it appeared again on the Meir in Antwerp.

Story image

Besides the sightings in Belgium and the Netherlands, some bizarre events have also been reported elsewhere in the world.

Press Release Press Release.docx - 4 KB Credits credits.docx - 83 KB




About TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

Excelsiorlaan 75/77,
1930 Zaventem, Belgium