PlayStation and TBWA scare Uncharted 4 gamers witless.

The release on May 10th of the adventure game “Uncharted 4: A thief’s end” was met not only with clenched buttocks, but also with a thunderous heart rate which rattled the Richter scale. At least for those daredevils who wanted to win a free game.

Rendezvous at Antwerp Central Station where gamers were immediately catapulted into the sweltering jungles of Madagascar, the setting in which Nathan Drake confronts one adventure after another.

‘Happily’ the gamers weren’t on their own. PlayStation provided at least 300 cockroaches, 100 grasshoppers, a handful of tarantulas, several corn snakes, millipedes and even a tiger python a mere 5.5 metres long, all under the slogan 'Face a little adventure' while gaming.

Gamers had to climb into a glass box and play the game while their heads were placed in a claustrophobic ‘torture cube’ where they were surrounded by all kinds of creepy-crawlies. The more the merrier…

If you could conquer your screaming nerves as well as your opponents and reach the next level, you went home with a free Uncharted 4 game. As well as perhaps being slightly traumatised. Every treasure has its price, right?

Contact us
About TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

Excelsiorlaan 75/77,
1930 Zaventem, Belgium