PlayStation and TBWA scare Uncharted 4 gamers witless.

Friday, May 20, 2016 — The release on May 10th of the adventure game “Uncharted 4: A thief’s end” was met not only with clenched buttocks, but also with a thunderous heart rate which rattled the Richter scale. At least for those daredevils who wanted to win a free game.

Rendezvous at Antwerp Central Station where gamers were immediately catapulted into the sweltering jungles of Madagascar, the setting in which Nathan Drake confronts one adventure after another.

‘Happily’ the gamers weren’t on their own. PlayStation provided at least 300 cockroaches, 100 grasshoppers, a handful of tarantulas, several corn snakes, millipedes and even a tiger python a mere 5.5 metres long, all under the slogan 'Face a little adventure' while gaming.

Gamers had to climb into a glass box and play the game while their heads were placed in a claustrophobic ‘torture cube’ where they were surrounded by all kinds of creepy-crawlies. The more the merrier…

If you could conquer your screaming nerves as well as your opponents and reach the next level, you went home with a free Uncharted 4 game. As well as perhaps being slightly traumatised. Every treasure has its price, right?

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Joachim Francois
Joachim Francois
About TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

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