PlayStation en TBWA brengen Netsky live bij je thuis in VR

Op zaterdag 25 februari staat Netsky in het Antwerpse Sportpaleis voor zijn grootste optreden tot nu toe. Fans die er zaterdag niet bij kunnen zijn, hoeven niets te missen. Want Sony Interactive Entertainment Benelux en TBWA zullen het volledige concert in 360° livestreamen via PlayStation® VR.

Vanop de best mogelijke plaats in de zaal kunnen fans over heel de wereld voor het eerst via PlayStation VR elke beat, synth line en pyro blast ervaren zoals in het Sportpaleis.

Netsky (Boris Daenen) zegt: “Ik ben altijd al geïnteresseerd geweest in virtual reality. Het is dus heel spannend om samen te werken met PlayStation om mijn liveshow in het Sportpaleis te livestreamen in 360° op PS VR. We hebben keihard gewerkt om deze show extra speciaal te maken, dus het is geweldig dat we dit kunnen delen met zoveel meer mensen dankzij PS VR”.

Het optreden belooft een spectaculaire liveshow van Netsky te worden met speciale gasten, verbazingwekkende nieuwe visuals en een topproductie in samenwerking met het Brussels Philharmonic.

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Joachim Francois TBWA
Joachim Francois TBWA
Over TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA\Belgium
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