PlayStation en TBWA schokken voorbijgangers

Antwerpen Centraal Station. Een stopcontact in een special built abribus, verbonden met echte elektriciteit. En de simpele vraag: steek 2 vingers in de gaatjes. Met de kans op het winnen van een PlayStation-game. Maar dát hadden we op voorhand aan niemand verteld.

Reden van al die electriciteit in de lucht? De lancering van de nieuwe PlayStation game inFAMOUS: Second Son, waarin held Delsin Rowe zijn speciale krachten voortdurend elektrisch herlaadt in de stad. Voor één keer kon iedereen die het wilde, in zijn schoenen treden. Met een elektrische schok tot gevolg. Wie het 5 seconden volhield, maakte bovendien kans op de gratis game die onderaan uit de abribus rolde. Een mooie beloning voor zoveel heldenmoed.

Bekijk hier het filmpje: http://bit.ly/1paTbqS

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TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CRM, media, digital, design, PR, social, event, content & complemented with all related production capabilities. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA GROUP
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