Pour les entrepreneurs, c’est possible pour demain, avec TBWA et KBC

« C’est possible pour demain ? » Voilà une question que les indépendants et les entrepreneurs entendent souvent. Chez KBC, la réponse est clairement : « Oui, c’est possible ». Car lorsqu’un entrepreneur s’adresse à KBC pour demander un crédit, il reçoit une réponse dans les 24 heures.

Cette question récurrente sert aussi de fil rouge à une campagne de communication orchestrée par TBWA. Sur les annonces et les affiches en agence, l’entrepreneur en plein travail est la figure centrale. En radio, on entend une conversation très rapide entre un entrepreneur et un banquier.

Sur les médias sociaux, les problèmes typiques des entrepreneurs sont visualisés par de petites animations. La campagne court du 20/01/2017 au 26/02/2017.

Catherine Hamers TBWA
Catherine Hamers TBWA
A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!


Excelsiorlaan 75/77,
1930 Zaventem, Belgium