Pour les entrepreneurs, c’est possible pour demain, avec TBWA et KBC

« C’est possible pour demain ? » Voilà une question que les indépendants et les entrepreneurs entendent souvent. Chez KBC, la réponse est clairement : « Oui, c’est possible ». Car lorsqu’un entrepreneur s’adresse à KBC pour demander un crédit, il reçoit une réponse dans les 24 heures.

Cette question récurrente sert aussi de fil rouge à une campagne de communication orchestrée par TBWA. Sur les annonces et les affiches en agence, l’entrepreneur en plein travail est la figure centrale. En radio, on entend une conversation très rapide entre un entrepreneur et un banquier.

Sur les médias sociaux, les problèmes typiques des entrepreneurs sont visualisés par de petites animations. La campagne court du 20/01/2017 au 26/02/2017.

Catherine Hamers TBWA
Catherine Hamers TBWA
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  



Excelsiorlaan 75/77,
1930 Zaventem, Belgium