Radio2 reprend le live avec un rebranding signé ‘Designer’

Radio2 reprend le live avec un rebranding signé ‘Designer’

Il y a un an (et un pitch), radio2 a demandé à “Designer” de se charger de son rebranding. Inutile de dire que l’agence de design ne se l’est pas fait demander deux fois. Le 4 juillet 2022, ce rebranding a été implémenté et lancé officiellement. Le nouveau logo de radio2 ? Il compte pour deux…

Oui, littéralement. Car la base du logo, c’est le chiffre 2. Et la police de caractère est le logo, le logo est la police de caractère. La boucle est bouclée. Avec une icône simple qui exprime l’essence, la chaleur et l’humanité de radio2.

Et ce n’est pas tout. Designer a créé non seulement un logo iconique, mais aussi une police de caractère – de 0 à 9, et de A à Z – en trois graisses (light, medium, bold). Tous les aspects de la marque ont fait l’objet d‘une réinterprétation contemporaine. Et cela inclut les couleurs, le matériel promotionnel, les guidelines photographiques et le tone of voice.

 

Découvrez ici la nouvelle radio2 :

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Communiqué de presse Persbericht Radio 2_Rebranding - NL:FR:UK.docx - 19 KB Credits Radio 2_Rebranding 2022_Creditijst_.docx - 86 KB
Nicky Lauwerijssen
Hendrik Everaerts

 

 

A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

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