Radio2 reprend le live avec un rebranding signé ‘Designer’

Radio2 reprend le live avec un rebranding signé ‘Designer’

Il y a un an (et un pitch), radio2 a demandé à “Designer” de se charger de son rebranding. Inutile de dire que l’agence de design ne se l’est pas fait demander deux fois. Le 4 juillet 2022, ce rebranding a été implémenté et lancé officiellement. Le nouveau logo de radio2 ? Il compte pour deux…

Oui, littéralement. Car la base du logo, c’est le chiffre 2. Et la police de caractère est le logo, le logo est la police de caractère. La boucle est bouclée. Avec une icône simple qui exprime l’essence, la chaleur et l’humanité de radio2.

Et ce n’est pas tout. Designer a créé non seulement un logo iconique, mais aussi une police de caractère – de 0 à 9, et de A à Z – en trois graisses (light, medium, bold). Tous les aspects de la marque ont fait l’objet d‘une réinterprétation contemporaine. Et cela inclut les couleurs, le matériel promotionnel, les guidelines photographiques et le tone of voice.

 

Découvrez ici la nouvelle radio2 :

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Communiqué de presse Persbericht Radio 2_Rebranding - NL:FR:UK.docx - 19 KB Credits Radio 2_Rebranding 2022_Creditijst_.docx - 86 KB
Nicky Lauwerijssen
Hendrik Everaerts

 

 

A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

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