Radiocampagne van Telenet en TBWA maakt je meteen fan van de nieuwe Play

14 december 2018

Na de lancering van de nieuwe Play met het Play Trailerpark, brengen Telenet en TBWA nu een radiocampagne on air. Eentje die iedereen fan wil maken van de strafste lokale en internationale series. En daarvoor gaan enkele hoofdpersonages uit verschillende Play reeksen nogal ver… 

Om de baseline ‘De nieuwe Play. Wij maken fans.’ kracht bij te zetten, hoor je een voiceover die je aanraadt om snel fan te worden van de nieuwe Play. Waarom? Wel, Tony Soprano uit The Sopranos zou wel eens heel kwaad kunnen worden. De kans bestaat zelfs dat King Joffry uit Game of Thrones je onthoofdt of vergiftigt of alle twee tegelijk! Of stel je voor dat je geen fan wordt van The Walking Dead en zelf in een zombie verandert? Dat risico wil je toch niet nemen?!?

De radiospots zijn doorspekt met quotes van de personages zodat je helemaal wordt meegetrokken in de serie. Net echt! Nog tot eind dit jaar te horen op je radio.

Radio spot-Telenet Play-Divorce

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Radio spot-Telenet Play-Soprano

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Radio spot-Telenet Play-Got

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Radio spot-Telenet Play-Walking dead

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Radio spot-Telenet Play-Gent west

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Persbericht

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Credits

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Ellen Van Praet

TBWA
ellen.van.praet@tbwa.be

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Nell Dumortier

nell.dumortier@tbwa.be

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The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

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