Radiocampagne van Telenet en TBWA maakt je meteen fan van de nieuwe Play

Na de lancering van de nieuwe Play met het Play Trailerpark, brengen Telenet en TBWA nu een radiocampagne on air. Eentje die iedereen fan wil maken van de strafste lokale en internationale series. En daarvoor gaan enkele hoofdpersonages uit verschillende Play reeksen nogal ver… 

Om de baseline ‘De nieuwe Play. Wij maken fans.’ kracht bij te zetten, hoor je een voiceover die je aanraadt om snel fan te worden van de nieuwe Play. Waarom? Wel, Tony Soprano uit The Sopranos zou wel eens heel kwaad kunnen worden. De kans bestaat zelfs dat King Joffry uit Game of Thrones je onthoofdt of vergiftigt of alle twee tegelijk! Of stel je voor dat je geen fan wordt van The Walking Dead en zelf in een zombie verandert? Dat risico wil je toch niet nemen?!?

De radiospots zijn doorspekt met quotes van de personages zodat je helemaal wordt meegetrokken in de serie. Net echt! Nog tot eind dit jaar te horen op je radio.

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Ellen Van Praet TBWA
Ellen Van Praet TBWA
Over TBWA GROUP

TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CRM, media, digital, design, PR, social, event, content & complemented with all related production capabilities. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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