Samsung en TBWA\België creëerden twee tentoonstellingen in één nacht met bekende fotografen Mous Lamrabat en Johan Lolos

Samsung en TBWA\België creëerden twee tentoonstellingen in één nacht met bekende fotografen Mous Lamrabat en Johan Lolos

Kan je een volledige tentoonstelling creëren in slechts één nacht? Mous Lamrabat – van wie je de foto’s misschien kent van de covers van Vogue VS, Vogue Arabia, Elle en Esquire – en Johan Lolos – die grote reisreportages maakte in Australië, Afrika, Nieuw-Zeeland en Mongolië – bewezen het met de tentoonstelling “What You Missed Last Night”. Om de nieuwe Samsung Galaxy S23 Ultra te promoten, trokken ze de straten van Antwerpen en Luik op en legden ze alle mooie en onverwachte momenten vast die de Belgen misten terwijl ze sliepen. De nieuwe camera in de Galaxy S23 Ultra maakt niet alleen expowaardige foto’s overdag, maar ook ‘s nachts, dankzij de Nightography functie.

Mous en Johan begonnen hun tocht doorheen Antwerpen en Luik bij zonsondergang en gingen door tot diep in de nacht. Vervolgens selecteerden ze hun favoriete foto’s, die meteen geprint werden. Bij zonsopgang, om 6u53 om exact te zijn, waren de foto’s klaar voor het grote publiek voor de respectievelijke tentoonstellingen op 17 maart in Antwerpen en 23 maart in Luik.

 

Expo Antwerp - 17th of March 2023

 

Expo Liège - 23th of March 2023

 

Pictures by Mous Lamrabat

 

Pictures by Johan Lolos

Credit list Credit list.docx - 77 KB

 

 

Over TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwa.be


TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium

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