Samsung en TBWA\België creëerden twee tentoonstellingen in één nacht met bekende fotografen Mous Lamrabat en Johan Lolos

24 maart 2023

Kan je een volledige tentoonstelling creëren in slechts één nacht? Mous Lamrabat – van wie je de foto’s misschien kent van de covers van Vogue VS, Vogue Arabia, Elle en Esquire – en Johan Lolos – die grote reisreportages maakte in Australië, Afrika, Nieuw-Zeeland en Mongolië – bewezen het met de tentoonstelling “What You Missed Last Night”. Om de nieuwe Samsung Galaxy S23 Ultra te promoten, trokken ze de straten van Antwerpen en Luik op en legden ze alle mooie en onverwachte momenten vast die de Belgen misten terwijl ze sliepen. De nieuwe camera in de Galaxy S23 Ultra maakt niet alleen expowaardige foto’s overdag, maar ook ‘s nachts, dankzij de Nightography functie.

Mous en Johan begonnen hun tocht doorheen Antwerpen en Luik bij zonsondergang en gingen door tot diep in de nacht. Vervolgens selecteerden ze hun favoriete foto’s, die meteen geprint werden. Bij zonsopgang, om 6u53 om exact te zijn, waren de foto’s klaar voor het grote publiek voor de respectievelijke tentoonstellingen op 17 maart in Antwerpen en 23 maart in Luik.

Expo Antwerp - 17th of March 2023

Expo Liège - 23th of March 2023

Pictures by Mous Lamrabat

Pictures by Johan Lolos

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Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.

Samsung en TBWA\België creëerden twee tentoonstellingen in één nacht met bekende fotografen Mous Lamrabat en Johan Lolos

Credit list

DOCX - 77 Kb

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