Stella Artois en TBWA reizen de wereld rond

AB-INBEV belicht de internationale faam van hun meest iconische merk.

Woensdag 17 juli 2019 — Stella Artois ontstond in 1366 in Leuven, in brouwerij Artois. En je weet hoe het gaat met grote ideeën: Ze reizen. Stella Artois is nu beschikbaar in meer dan 180 landen, en is een echte vaandeldrager voor Belgische bieren in het buitenland.

Belgen zijn dan ook terecht trots op deze internationale faam. Beeld je maar eens in dat je als Belg over Times Square loopt, en je daar een outdoor campagne van dat Leuvense pintje ziet hangen. Dat vormt meteen het uitgangspunt voor een eerste outdoor campagne van TBWA\Belgium voor Stella Artois. We zien een reeks beelden van outdoor advertenties van Stella over de hele wereld, op iconische plaatsen en in wereldsteden. Plaatsen waar Stella sterk aanwezig is, ook in outdoor.

De beelden zijn tot het einde van de zomer in outdoor te zien in Antwerpen, aan het Koninklijk Museum voor Schone Kunsten.

Contacteer ons

Max Fauconnier TBWA\Belgium

Persbericht STELLA_PR_NL.docx - 76 KB Credits CREDITS Final.docx - 76 KB

Max Fauconnier TBWA\Belgium

Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. If offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, BMW, KBC, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWA\Group, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium