Sushi Daily entre au menu de PRIDE\

Sushi Daily, la marque spécialiste du sushi intégrée au cœur des grandes surfaces Carrefour Market et Hypermarket, a choisi PRIDE (département RP de TBWA Group) comme agence de communication en Belgique. Après un pitch, l’agence a été sélectionnée pour son expertise et son approche innovante dans le domaine de l’alimentation avec des clients comme McDonald’s, Aoste, Marcassou et Dilea.

Leader sur le marché européen, Sushi Daily compte aujourd’hui pas moins de 500 kiosques à sushis en Europe. En Belgique, Sushi Daily compte 53 kiosques et emploie plus de 200 artisans expérimentés. Ces derniers préparent à la minute plus de 100 recettes de sushis sous les yeux des consommateurs.

D’ici la fin de l’année 2016, la marque a l’intention d’élargir son offre à 60 kiosques sur le territoire belge.  Elle continuera également à proposer de nouvelles recettes surprenantes afin de donner aux Belges une expérience gustative unique. Afin d’en assurer la meilleure qualité et la plus grande fraîcheur, les ingrédients sont sélectionnés avec soin et livrés quotidiennement, tandis que les kiosques répondent aux règles et mesures de sécurité alimentaire les plus strictes. 

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Sophie Boving PRIDE
Sophie Boving PRIDE
A propos de TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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