Sushi Daily entre au menu de PRIDE\

Sushi Daily, la marque spécialiste du sushi intégrée au cœur des grandes surfaces Carrefour Market et Hypermarket, a choisi PRIDE (département RP de TBWA Group) comme agence de communication en Belgique. Après un pitch, l’agence a été sélectionnée pour son expertise et son approche innovante dans le domaine de l’alimentation avec des clients comme McDonald’s, Aoste, Marcassou et Dilea.

Leader sur le marché européen, Sushi Daily compte aujourd’hui pas moins de 500 kiosques à sushis en Europe. En Belgique, Sushi Daily compte 53 kiosques et emploie plus de 200 artisans expérimentés. Ces derniers préparent à la minute plus de 100 recettes de sushis sous les yeux des consommateurs.

D’ici la fin de l’année 2016, la marque a l’intention d’élargir son offre à 60 kiosques sur le territoire belge.  Elle continuera également à proposer de nouvelles recettes surprenantes afin de donner aux Belges une expérience gustative unique. Afin d’en assurer la meilleure qualité et la plus grande fraîcheur, les ingrédients sont sélectionnés avec soin et livrés quotidiennement, tandis que les kiosques répondent aux règles et mesures de sécurité alimentaire les plus strictes. 

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Sophie Boving PRIDE
Sophie Boving PRIDE
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

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