TBWA & McDonald’s steken Burger King naar de kroon

24 juli 2019

In de Brusselse voetgangerszone opende enkele weken geleden een gloednieuwe vestiging van Burger King. McDonald’s België wou deze kans niet laten liggen om hun eigen restaurants mét unieke table service in de spotlights te zetten. Want in tegenstelling tot andere fastfoodrestaurants kan je bij McDonald’s kiezen om lekker royaal aan tafel bediend te worden. Een reusachtige meterslange banner vlak naast het Burger King-restaurant dook op met de sluwe boodschap: “Served by a king, or served as a king? Discover our table service at McDonald’s.” Het iconische McDonald’s-logo werd voor de gelegenheid omgetoverd tot een gouden kroon. Onderaan wordt de weg gewezen naar de twee dichtstbijzijnde McDonald’s restaurants aan de Beurs en de Nieuwsstraat op slechts enkele minuten wandelen. De koninklijke boodschap werd al snel opgepikt op sociale media en in de lokale pers.

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Tom Eilers

TBWA\

tom.eilers@tbwa.be +32 495 442 292

Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.