TBWA & McDonald’s steken Burger King naar de kroon

In de Brusselse voetgangerszone opende enkele weken geleden een gloednieuwe vestiging van Burger King. McDonald’s België wou deze kans niet laten liggen om hun eigen restaurants mét unieke table service in de spotlights te zetten. Want in tegenstelling tot andere fastfoodrestaurants kan je bij McDonald’s kiezen om lekker royaal aan tafel bediend te worden. Een reusachtige meterslange banner vlak naast het Burger King-restaurant dook op met de sluwe boodschap: “Served by a king, or served as a king? Discover our table service at McDonald’s.” Het iconische McDonald’s-logo werd voor de gelegenheid omgetoverd tot een gouden kroon. Onderaan wordt de weg gewezen naar de twee dichtstbijzijnde McDonald’s restaurants aan de Beurs en de Nieuwsstraat op slechts enkele minuten wandelen. De koninklijke boodschap werd al snel opgepikt op sociale media en in de lokale pers.

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TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CRM, media, digital, design, PR, social, event, content & complemented with all related production capabilities. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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