We live in times where everything changes at the speed of light, and everyone tries to keep up with every fad. Choosing not to change is quite a statement. And that’s what the Unchangers do. They just like it how it is. They always say no to new. The Big Mac, with its 50-year-old recipe, is definitely one of them. In this 60-second commercial, we follow real Unchangers, who are truly themselves and stay true to themselves. The spot, created by TBWA Brussels and Cannes Lions-winning director Jeroen Mol, premieres in early January. The Unchangers will also be brought to life on social media and other online channels.
Big Mac - 50 years Unchanged!