TBWA and McDonald's® present the CBO with a generous serving of humor.

Monday, February 22, 2021 — Good news for the ardent chicken lovers among us. After disappearing from the radar since May 2019, the legendary and highly desirable CBO (chicken, bacon, onion) is finally back on the menu at McDonald's®.

As is often the case with a happy reunion, quite a few tears of happiness are shed. At least, this is evident from the wonderfully moving - and slightly absurd - commercial TBWA recently shot with director Jeroen Mol.

The long-awaited comeback of the CBO is clearly too much for everyone. We see emotions flare up. The 1965 Righteous Brothers' declaration of love, with the deeply moving words "My love, my darling ... I've hungered for your touch,” pours an extra emotional sauce on top. Or rather: over the top.

Anyway, fans can start salivating. They better ask for an extra napkin when ordering.

Contact us

Laure Miquel-Jean Head of PR, TBWA Reputation

Anneleen Coppens Consultant Reputation & PR, TBWA Reputation

210222_McDo_CBO_EG.pdf 39 KB

Laure Miquel-Jean Head of PR, TBWA Reputation

Anneleen Coppens Consultant Reputation & PR, TBWA Reputation

About TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium