TBWA and McDonald's® present the CBO with a generous serving of humor.

February 22, 2021

Good news for the ardent chicken lovers among us. After disappearing from the radar since May 2019, the legendary and highly desirable CBO (chicken, bacon, onion) is finally back on the menu at McDonald's®.

As is often the case with a happy reunion, quite a few tears of happiness are shed. At least, this is evident from the wonderfully moving - and slightly absurd - commercial TBWA recently shot with director Jeroen Mol.

The long-awaited comeback of the CBO is clearly too much for everyone. We see emotions flare up. The 1965 Righteous Brothers' declaration of love, with the deeply moving words "My love, my darling ... I've hungered for your touch,” pours an extra emotional sauce on top. Or rather: over the top.

Anyway, fans can start salivating. They better ask for an extra napkin when ordering.

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Laure Miquel-Jean

Head of PR, TBWA Reputation

laure.miquel-jean@tbwa.be +32 477 31 71 61

Anneleen Coppens

Consultant Reputation & PR, TBWA Reputation

anneleen.coppens@tbwa.be +32 497 05 08 81

About TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.