TBWA and McDonald's® prove that good moments don't cost a lot

January 6, 2023

In times when the cost of living is going through the roof, McDonald's® wants to remind us that you don't need a lot of money to have a lot of fun. That’s why they’re putting the low-priced McMoments back in the spotlight. And they do it with a TV commercial that literally transports us back to our years of innocence.

Diving into freshly laundered sheets after a day well spent, being welcomed by your dog's excited barks or simply sliding down the stairs’ handrail. Just a few examples of little, sweet moments that are free, or cost next to nothing. A McDonald's® McMoment perfectly fits this bill. Because enjoying a burger or a wrap at a discount price, represents such a moment of pleasure as well. Take for example the spicy Chili Chicken or Chili Cheese, now available for only €1,50 via the McDonald's® app.

And let’s be honest, who never slid down the handrail as a kid, feeling like you could fly? No wonder TBWA thought it was the ideal recipe for the TV commercial of this value campaign. A commercial that launches you into a wonderful fantasy world in space. It reminds us how magic fun can be.

The campaign runs on radio, TV and on all online channels.

Elien Onclinx

Account Director, TBWA

elien.onclinx@tbwa.be

About TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.

TBWA and McDonald's® prove that good moments don't cost a lot

Elien Onclinx

Account Director, TBWA

Contact us

Nell Dumortier

Get updates in your mailbox

About TBWA\Belgium

Contact