With iconic moments from the KV Mechelen football history, Belgian tv-channel Play Sports wanted to inspire fans and players during the final of the play offs. After all the difficult moments in the past, the legendary team was able to go back to first league. Sponsor Play Sports wanted to help the club in the most exciting game of the year with a striking stunt. Instead of broadcasting the typical commercial messages along the field, the sports channel decided to show iconic club moments based on what happened on the field. The boarding reacted to game events by featuring the most powerful moments of the team’s rich history. A total of 70 live messages were shown during the match. The billboards will soon be replicated in other stadiums. The aim is to motivate fans and relive all the fantastic moments in the history of their Club.