TBWA BELGIUM for the second time in a row “Digital Agency of The Year”


Yesterday the 7th edition of the IAB MIXX Awards took place in Brussels. This “Marketing and Interactive Excellence Awards show” rewards the best digital campaigns of the year.

This year not only the categories have had a make-over, but also the juries. 4 juries of specialists, all from different expertises, have reviewed more than 160 submitted entries. Every aspect was carefully analysed. From strategy, creativity, results to innovation and engagement.

A great evening for TBWA Belgium, who won no less than 12 awards.

In the Online Campaigns category, there are 2 Gold awards for bpost Live Webshop and for KBC The gap in The Market, and 1 Silver and 1 Bronze for different KBC campaigns. In the Developers category, there are Gold for Telenet, Silver for KBC, Bronze for PlayStation, Silver for the The Pepsi Like Machine. Lastly, in the Social Media category, there are Bronze for McDonald's and Bronze for Bru the sparkling water.

On top of that KBC won the title "Advertiser of the Year" thanks to 4 beautifully elaborated campaigns made by TBWA Belgium & Digital Arts Network Brussels.

For the second time in a row, reasons enough to become Digital Agency of the Year. A beautiful recognition for all digital qualities the agency has on offer. CEO Kris Govaerts commented: "We are obviously very happy for the 2nd year in a row to get the title of Digital Agency of the Year. But it's even better that so many of our clients are doing good as well: Telenet, PlayStation, bpost, BRU and McDonald's, and of course KBC. All great brands that show what a close partnership between client and agency can realise, and meanwhile can be effective too. So congratulations to our clients, and to all the people at TBWA, because they are the ones that make it happen.


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About TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.