Friday, October 18, 2013 — Yesterday the 7th edition of the IAB MIXX Awards took place in Brussels. This “Marketing and Interactive Excellence Awards show” rewards the best digital campaigns of the year.
This year not only the categories have had a make-over, but also the juries. 4 juries of specialists, all from different expertises, have reviewed more than 160 submitted entries. Every aspect was carefully analysed. From strategy, creativity, results to innovation and engagement.
A great evening for TBWA Belgium, who won no less than 12 awards.
In the Online Campaigns category, there are 2 Gold awards for bpost Live Webshop and for KBC The gap in The Market, and 1 Silver and 1 Bronze for different KBC campaigns. In the Developers category, there are Gold for Telenet, Silver for KBC, Bronze for PlayStation, Silver for the The Pepsi Like Machine. Lastly, in the Social Media category, there are Bronze for McDonald's and Bronze for Bru the sparkling water.
On top of that KBC won the title "Advertiser of the Year" thanks to 4 beautifully elaborated campaigns made by TBWA Belgium & Digital Arts Network Brussels.
For the second time in a row, reasons enough to become Digital Agency of the Year. A beautiful recognition for all digital qualities the agency has on offer. CEO Kris Govaerts commented: "We are obviously very happy for the 2nd year in a row to get the title of Digital Agency of the Year. But it's even better that so many of our clients are doing good as well: Telenet, PlayStation, bpost, BRU and McDonald's, and of course KBC. All great brands that show what a close partnership between client and agency can realise, and meanwhile can be effective too. So congratulations to our clients, and to all the people at TBWA, because they are the ones that make it happen.