TBWA célèbre les 120 ans de Veritas avec une action boutons surprenante


Chic chic hourra! Veritas célèbre son 120ième anniversaire. Et parce que 120 ans, ce n'est pas rien, la marque lance une action très spéciale: durant 10 semaines, les clients ont la possibilité de payer avec de vieux boutons. Oui, vous avez bien lu: avec des boutons. En échange de 10 boutons et d'un euro, tout le monde à la possibilité de repartir avec un objet à personnaliser original ainsi que des idées inspirées pour exercer son côté créatif.

Des boutons pour la bonne cause

Vous ne vous faites pas seulement plaisir. L'ensemble des boutons ainsi collectés par Veritas permettra de soutenir 11 projets dans toute la Belgique. Le but est d'apporter plus de fun et de couleur dans la vie d'enfants défavorisés.

Regardez le spot ci-dessous ou visitez la page Facebook: www.facebook.com/veritas

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A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA GROUP
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