TBWA confie le premier rôle à Bumba dans un nouveau spot Telenet

13 septembre 2023

Il y en a qui demandent toujours le mot de passe wifi. Il y en a qui vérifient constamment ce qui leur reste comme datas. Et il en y a qui parlent encore de "minutes d'appel".

Ce sont les Last Ones, les derniers. Qui ne sont pas encore unlimited.

Et c'est précisément ces personnes-là que Telenet veut convaincre avec sa nouvelle campagne pour ONE, le pack tout illimité : données, appels, SMS et internet. Avec une jolie promo à la clé, bien sûr : 15 € de réduction par mois, pendant un an.

Les Last Ones sont pris sur le fait via Facebook, Instagram, YouTube et plein d'autres canaux numériques. En radio, quelques Last Ones irréductibles prennent la parole, et dans le spot TV, on suit Lorenzo, un Last One qui a un job de vacances très spécial.

La promo Telenet est valable jusque fin octobre, et s'applique aux nouveaux comme aux anciens clients qui ajoutent une carte SIM à leur abonnement ONE.

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Jan Veulemans

jan.veulemans@tbwa.be +32 474 70 71 49

À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.