TBWA décroche 4 trophées aux John Caples Awards 2013

La semaine dernière, le jury a rendu son verdict lors de la 36ème édition du John Caples Awards. Cette remise des prix a lieu une fois par an, à New-York, et récompense les meilleures campagnes mondiales de marketing direct et interactif de l’année écoulée. Un jury, composé d’une cinquantaine d’experts venant du monde entier, s’est penché sur les campagnes introduites dans les différentes catégories.

Ce fut une très belle soirée pour TBWA qui a remporté trois prix d’Argent dans les catégories Social media (A Barrel of Maes for everyone with the name Maes pour Maes), Interactive Campaign (Bpost Live Webshop pour Bpost) et Integrated Campaign (The gap in the market pour KBC). Les trois plus grands cases de l’agence de l’année 2013 se sont ainsi vu récompensés. TBWA Belgium s’est également vu attribuer un trophée Finalists dans la catégorie Direct Mail Flat (A small compliment for declining market pour Bpost).

Pour plus d’informations sur le Caples Awards : http://www.caples.org/

A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\ was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!


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