TBWA donne un parfum rock’n’roll à Lotus Frangipane

Une jeune mécanicienne entame sa première journée de travail dans un atelier de « café racers ». On comprend vite que sa passion pour la mécanique n’est pas la seule chose qui éveille l’intérêt des quelques durs-à-cuire qui manient la clé anglaise à ses côtés.

Mais ce sont les Frangipanes qu’elle dégaine de sa boîte à outils et distribue à la volée qui finiront par charmer ses nouveaux collègues. Moralité : « Frangipane de Lotus. Pour moi… et tous les autres. »

Un geste simple et spontané qui fait de notre héroïne « one of the guys » et lui assure une première journée de travail sur du velours. Du velours, c’est aussi ce qu’évoque la bande-son signée par le chanteur-compositeur belge Kris Dane.

Bénédicte Ernst TBWA
Bénédicte Ernst TBWA
A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!


Excelsiorlaan 75/77,
1930 Zaventem, Belgium