TBWA en EuroMillions doen de rommelmarkt van het jaar

TBWA scoorde met EuroMillions een groot budget van de Nationale Loterij. Een gouden kans om de beroemde winnaar ‘Paul’ terug in de spotlight te zetten. In deze glansrol doet de sympathieke miljonair mee aan een rommelmarkt. Want ook hij moet –zoals de gemiddelde Belg- wat plaats maken in huis, toch? Alleen blijkt Pauls rommel wat excentrieker dan die van z’n buren. En dat levert komische scènes op.

Ontdek deze gloednieuwe campagne op televisie (film 35s, 30s, 15s), radio, in de winkelpunten en op sociale media. 

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Cynthia Gomez
Cynthia Gomez

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!


Excelsiorlaan 75/77,
1930 Zaventem, Belgium