TBWA en McDonald’s zorgen voor knallend Halloweenfeest ondanks corona!

Halloween. Elk jaar kijken duizenden kids ernaar uit om vermomd als griezeltjes, duiveltjes en heksjes de straat op te gaan en wat lekkers te ronselen. Maar de coronacrisis lijkt roet in het eten te gooien. Of beter gezegd, leek. Want de strengere maatregelen lieten TBWA en McDonald’s niet afschrikken. Wel, integendeel.

Een heus Halloweenfeest met de nodige feestvreugde, veilig in de auto aan de McDrive, oftewel Carloween. Elke kleine deugniet die op vrijdag 30 of zaterdag 31 oktober in een griezelig kostuum aan de McDrive “trick or treat” zegt, krijgt een gratis Happy Meal®. Wie straks de baan opgaat, botst dus wellicht op heel wat guitige ‘spookrijdertjes’.

Een Happy Halloween dankzij een gratis Happy Meal®. Als dat niet bangelijk is.

De Carloween campagne loopt op radio. En online.

#Carloween

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TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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