TBWA en McDonald’s zorgen voor knallend Halloweenfeest ondanks corona!

Halloween. Elk jaar kijken duizenden kids ernaar uit om vermomd als griezeltjes, duiveltjes en heksjes de straat op te gaan en wat lekkers te ronselen. Maar de coronacrisis lijkt roet in het eten te gooien. Of beter gezegd, leek. Want de strengere maatregelen lieten TBWA en McDonald’s niet afschrikken. Wel, integendeel.

Een heus Halloweenfeest met de nodige feestvreugde, veilig in de auto aan de McDrive, oftewel Carloween. Elke kleine deugniet die op vrijdag 30 of zaterdag 31 oktober in een griezelig kostuum aan de McDrive “trick or treat” zegt, krijgt een gratis Happy Meal®. Wie straks de baan opgaat, botst dus wellicht op heel wat guitige ‘spookrijdertjes’.

Een Happy Halloween dankzij een gratis Happy Meal®. Als dat niet bangelijk is.

De Carloween campagne loopt op radio. En online.

#Carloween

Radiospot Carloween - vridag & zaterdag

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Radiospot Carloween

MP3 - 538 Kb

Credits

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TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

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