TBWA en McDonald’s® serveren de CBO met een flinke hap humor.

22 februari 2021

Heuglijk nieuws voor de vurige chicken lovers onder ons. Na sinds mei 2019 van de radar te zijn verdwenen, prijkt de legendarische en felbegeerde CBO (chicken, bacon, onion) eindelijk weer op het menu bij McDonald’s^®. En zoals het vaak gaat bij een blij weerzien, worden er aardig wat traantjes van geluk weggepinkt. Dat blijkt althans uit de heerlijk ontroerende – en haast absurde - commercial die TBWA samen met regisseur Jeroen Mol onlangs inblikte.

De langverwachte comeback van de CBO wordt iedereen duidelijk te veel. De emoties
laaien steeds hoger op. De liefdesverklaring van The Righteous Brothers uit 1965 met de lovende woorden “My love, my darling… I’ve hungered for your touch.” giet er nog
een extra ontroerend sausje bovenop. Tot op het zeemzoete af.

Fans mogen dus alvast beginnen watertanden. En vragen best een extra servetje bij het bestellen.

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Laure Miquel-Jean

Head of PR, TBWA Reputation

laure.miquel-jean@tbwa.be +32 477 31 71 61

Anneleen Coppens

Consultant Reputation & PR

anneleen.coppens@tbwa.be +32 497 05 08 81

Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.