TBWA en McDonald’s® weten wat grootouders echt doen in hun vrije tijd

In zijn nieuwste tv-spot toont TBWA dat iedereen bij McDonald’s® terecht kan voor een feel-good momentje. Ditmaal is de eer weggelegd aan twee grootouders die alle clichés doorbreken met een bezoekje aan de McDrive.

In de spot maken we kennis met twee, op het eerste zicht, saaie grootouders die hun kleinkinderen naar een feestje brengen. Wanneer hun taak volbracht is duiken we samen met hen de clichés in.

Want wanneer grootouders hun kleinkinderen naar een feestje brengen dan denken de mensen altijd dat ze in hun vrije tijd niet veel om handen hebben. Maar dat is buiten onze grootouders gerekend. Zij bewijzen het tegendeel wanneer ze met hun tweetjes overenthousiast de McDrive binnenrijden en er flink van genieten.

McDonald’s®. Always open for good moments.

Persbericht

DOCX - 75 Kb

Credits

DOCX - 77 Kb

Elien Onclinx

TBWA

Persberichten in je mailbox

Door op "Inschrijven" te klikken, bevestig ik dat ik het Privacybeleid gelezen heb en ermee akkoord ga.

Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

 

Contact