TBWA en McDonald’s® weten wat grootouders echt doen in hun vrije tijd

Donderdag 10 oktober 2019 — In zijn nieuwste tv-spot toont TBWA dat iedereen bij McDonald’s® terecht kan voor een feel-good momentje. Ditmaal is de eer weggelegd aan twee grootouders die alle clichés doorbreken met een bezoekje aan de McDrive.

In de spot maken we kennis met twee, op het eerste zicht, saaie grootouders die hun kleinkinderen naar een feestje brengen. Wanneer hun taak volbracht is duiken we samen met hen de clichés in.

Want wanneer grootouders hun kleinkinderen naar een feestje brengen dan denken de mensen altijd dat ze in hun vrije tijd niet veel om handen hebben. Maar dat is buiten onze grootouders gerekend. Zij bewijzen het tegendeel wanneer ze met hun tweetjes overenthousiast de McDrive binnenrijden en er flink van genieten.

McDonald’s®. Always open for good moments.

Contacteer ons
Elien Onclinx TBWA
Elien Onclinx TBWA
Over TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwa.be


TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium

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